Who Do You Actually Want to Meet?

Start with the target, not the room

Most people network backwards. They hear about an event, show up, and hope something good happens. The Local Business Networking Method flips that: you decide *who* you want in your network first, and let that decision drive everything else.

Define your ideal connection

Get specific. Not "small business owners" — but the role, the industry, the size of company, and crucially, the rooms those people already gather in. When you know who you're looking for, every event becomes a yes-or-no decision instead of a maybe.

People before everything

This is why People is the first pillar. Once you know who you're after, the Participation pillar tells you where to find them, and the Content and Relationships pillars tell you how to stay top of mind. It all starts with a clear answer to one question: who do you actually want to meet?