Articles
Practical lessons on building a network that grows your business — organized around the four pillars of the method.
Relationships Are the Compounding Asset
A hundred names in a spreadsheet is not a network. The Relationships pillar is what turns the people you have met, the rooms you have shown up in, and the content you have shared into something that actually compounds.
Who Do You Actually Want to Meet?
Networking fails when you walk into a room with no target. The first pillar — People — is about deciding exactly who belongs in your network before you ever show up.
Content Is How You Stay in Touch
You can't follow up with everyone, one message at a time. The Content pillar turns every event and conversation into something that keeps you in front of the right people — at scale.
Participate Narrow, Scan Wide
The Participation pillar is where the method becomes real. Go deep in three or four organizations — while always scanning the wider universe of events for the rooms that matter most.