From the Academy
Articles
Practical lessons on building a network that grows your business — organized around the four pillars of the method.
People
Who Do You Actually Want to Meet?
Networking fails when you walk into a room with no target. The first pillar — People — is about deciding exactly who belongs in your network before you ever show up.
Content
Content Is How You Stay in Touch
You can't follow up with everyone, one message at a time. The Content pillar turns every event and conversation into something that keeps you in front of the right people — at scale.
Participation
Participate Narrow, Scan Wide
The Participation pillar is where the method becomes real. Go deep in three or four organizations — while always scanning the wider universe of events for the rooms that matter most.